5 Tricks to Help Your Mylar Bags and Products Capture Attention

In the cannabis industry, the word “mylar” has become a generic term for any type of bag that flower, edibles, or other products are stored in – regardless of whether the material is actually mylar by definition. And while there have been many conversations about the need to reduce mylar and plastics in packaging, the truth is mylar bags aren’t going anywhere in the cannabis industry.

Mylar bags and pouches are so abundant in the cannabis industry (and other industries) because they come with so many advantages, including:

• Custom bag packaging size and shape printing options
• Many printing and material embellishment options
• Tear resistant and child resistant
• Lightweight
• Recyclable
• Compostable
• Airtight
• Cost-effective

These many benefits make mylar a popular and affordable option for brands that want to differentiate themselves, stand out on dispensary shelves, and meet compliance requirements as well as for consumers who want easy to use packaging that keeps their cannabis products safe and fresh for as long as possible. 

Keep in mind, not all mylar bag packaging companies offer the same customization and embellishment options, so it’s essential that you work with a provider who can give you the best options at the best prices. 

With that said, following are the top five ways cannabis brands can use the extensive mylar packaging options provided by New World Packaging to capture consumer attention and boost sales.

1. Stand out with Size

Because of the way mylar bags are manufactured, cannabis brands can create different bag sizes for various products. For example, your customers could choose from a tiny size for a 1-gram purchase all the way up to a large pouch for up to 2 lbs. of flower. 

In other words, you don’t have to settle on a standard size for your mylar bags. Instead, you can provide unique sizes to meet consumer needs and stand out for the right reasons.

2. Get Noticed with a Custom Shape

What do you do when everyone else is using a rectangular bag? If you want to stand out, you use a custom shape, and it’s easy to do with mylar bags! There are endless opportunities to create a bag in shapes that are not boring rectangles. 

In fact, by thinking creatively, you can make a custom-shaped bag that becomes synonymous with your brand and product. That’s what Coca-Cola did with its hourglass-shaped bottle, which became a powerful and highly recognized symbol of the brand. You can do the same thing for your brand with custom-shaped mylar bags.

Sometimes, when cannabis professionals think of custom shapes, they think of “trap bags,” but there is a classy and upscale way to use this custom capability. The trick is to achieve the right balance between doing too much and not enough when it comes to custom bag shapes. 

For example, just the right amount of your logo or a design element protruding from the top or sides of the bag can give the customer an unforgettable package. To get the best results, it’s important to work with package designers who understand the relationship between creative design, affordable manufacturing, and branded customer experiences.

3. Meet Customer Needs with Child Resistance

Not only is child resistant packaging often a compliance requirement in the cannabis industry, but it’s also a packaging feature many consumers actively look for. Everyone knows a mylar bag can be fitted with a child resistant zipper, but that’s not the only option.

For products that only need an initial child resistant structure, you could exclude a zipper and tear-notch completely. Instead, use a material that is thick enough to require customers to use a sharp edge to open the package. 

This child resistant packaging alternative is excellent for one-time-use products like disposable vapes, cartridges, pre-rolls, and more.

4. Capture Attention with Unique Materials and Embellishments

Printing and material options are where you really get to have fun finding the right balance of effects to add to your brand’s product!

The unique materials and finishes you can choose from for your mylar bags are currently:

• Gloss/soft touch and metallic/satin finish
• Foil material for metallic effects
• Holographic material
• Materials that mimic leather and linen

Have a luxury brand? Choose a material that mimics leather. Is your brand trendy and cool? Use a holographic material. Not only can you match the materials used to produce your bags to capture attention, but also, you can match the materials to your brand persona to deliver a consistent branded experience to consumers.

Print options (other than full-color print) that you can choose from currently include:

• Foil stamping
• Embossing
• Black light ink
• Spot gloss/matte areas

You might think embossing a bag isn’t possible, but it is. Ask for samples, and we’ll show you!

5. Appeal to Environmentally-Conscious Consumers

Many consumers don’t want to buy plastic packaging. Fortunately, there is a way to offer more eco-friendly mylar bags. Compostable materials are newer to the market and making advances in their tear resistance and child resistance. Contact us and we can give you more details. 

Key Takeaways about Using Mylar Bags to Capture Attention

There is so much you can do with mylar bag production and design to make your cannabis products and brand stand out. Use the tricks above, and contact New World Packaging at (949) 389-0100 to get started.